DE LA VIÑA A LA COPA 2023

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For over 15 years Vinos América has been proudly hosting an annual festival dedicated to spreading the joy of wine culture in Guadalajara, Mexico.

Since then, over 4000 people show up every year to explore over 600 wine labels from the top winemakers on the planet. More than a festival “De La Viña A La Copa” is a journey, a big celebration that takes us around the world through the finest wines. A gathering for wine experts, chefs, restauranteurs, creatives, and of course, wine lovers form all walks of life.

In this context, the studio set out to create a fluid branding concept that would represent the essence of the event –honoring its values, flavors, colors, and rich diversity – The idea was to move away from the somewhat neutral and mature aesthetic of previous editions, to embrace a more festive, playful, and vibrant approach.

As the heat of the night and the cups of wine pile up, people find themselves in a big celebration that vibrates, resonates and moves with ease, therefore our efforts were focused on representing wine culture in a fresh, friendly, and colorful digital/physical environment that promotes inclusion, unity and celebration.

Client: Vinos América
Ochodias Design Team: Neiza Hernandez, Manuel Vargas, Karla Marquez
Ochodias Creative Direction & Project Development: Alberto Stangarone
Photo & Video Collaborators: A.Mar, Luis Machín, Alejandra Ramírez, Dibanhi Leal
Services: Brand Identity, Creative Direction, Illustration, Content Creation, Photo & Video
Location: Guadalajara, Mexico
Year: 2023